![]() It was one of a series of three posters that would be issued in the event of war (the others read ‘Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory’ and ‘Freedom is in Peril Defend it with all Your Might’). The now-ubiquitous ‘Keep Calm and Carry On’ phrase was chosen for its clear message of ‘sober restraint’ and was coined by the shadow Ministry of Information at some point between 27 June and 6 July 1939. ‘Keep Calm and Carry On’ was one of three key messages created by Britain’s wartime propaganda department, the Ministry of Information, made famous as the Ministry of Truth in George Orwell’s novel, 1984. It’s hard to believe that a wartime slogan from 1939, which was never seen by the public, has re-emerged 75 years later and is being used to sell everything from mugs to flight bags and baby clothes. ![]()
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